Norma
- Pre-seed
- Carbon Removal
- Energy
Silvia Pugliese
Co-Founder & CTO
Monica Larrazabal
Co-Founder & CEO
Second-time founder & Marie Curie PhD fellow (Namur, Collège de France) teams up with exMcKinsey, MIT MBA, & CDR veteran to solve the energy equation for carbon capture
WebsiteA new energy equation for carbon capture
Norma is developing a breakthrough Direct Air Capture technology that integrates supercapacitor-based energy storage with carbon capture in a single electrochemical system. By storing and reusing the energy required to capture CO₂, Norma drastically lowers energy consumption. Built with abundant, non-toxic materials and powered by electricity, the modular system is designed for scalability and versatility. This novel approach enables applications ranging from DAC to low-concentration point sources, with potential for grid-interactive operation
I've met a lot of DAC companies in the last 5 years - some groundbreaking, some less so...differentiation has become harder, and it takes something really special to stand out from the crowd in 2025. Something like Norma.
Andrew Shebbeare
Managing Partner at Counteract
investors
- Marble
- Counteract
Norma’s mission is to build the best-performing and most scalable CO₂ capture technology, setting a new standard for the carbon industry.
Problem
Even if we stop emitting today, the CO₂ already in our atmosphere will continue warming the planet for centuries. We’ve pushed atmospheric CO₂ levels past 430 ppm, far above the 280 ppm that kept Earth’s climate stable for millennia. To cool the planet, we need to bring that number down. The only way to reverse this buildup is carbon removal, and Direct Air Capture is one of the few tools that can scale to a planetary level. But today’s DAC is too energy-intensive, too complex, and too reliant on unstable materials and supply chains. We need DAC that is radically more efficient, practical, and scalable, especially in a world where overshoot is increasingly likely.
Solution
Norma is the first company to combine energy storage and carbon capture in a single process. At the core of our system are supercapacitors — fast, efficient energy devices that let us recover and reuse the energy required for capture. This unlocks radically lower energy use and cost, with 10x lower consumption than conventional DAC and a clear path to <$100 per ton. Our system avoids heat, membranes, and rare or hazardous materials, is free from complex supply chains, and built with abundant, non-toxic components. This novel approach enables diverse applications—from atmospheric capture to low-concentration point sources—with future potential for grid-interactive operation.
